Consultancy

AI content and editorial consultancy as well as communication training for organisations that want to sound authentic and human.

Every organisation can produce unlimited content now but almost none of it survives the scrutiny of a reader. The words may conform to grammar and have an agreeable tone but sound nothing like they’ve come from the people who supposedly wrote them. It lacks the human dimension, the editorial judgement. That’s what I bring.

Editorial consultancy for the AI age

I spent my career in newsrooms where every word passed through the scrutiny of at least one editor before it reached the public and I now build that discipline into how organisations use AI. In practice that means developing brand-appropriate tone-of-voice frameworks that your tools can follow and building structured prompt and skill systems so that you generate output that starts closer to what you want. It involves refining a process to produce AI-assisted content that meets professional editorial standards as well as advising on the judgement calls over where machine output ends and human intervention begins. The result is content that carries your voice, stands up to scrutiny and conveys credibility without compromising on speed.

Communication training

Before AI came along and needed an editor, our human executives needed one. I’ve trained spokespeople, leaders and teams for decades, including work with Citibank, Deutsche Bank and London Business School through Templar Advisors and 10 years on the Council of Europe’s Democratic Leadership Programme. I’ve designed and run media seminars for NGOs across Europe. My training covers presenting, interviews, being heard in a room and landing difficult messages clearly. It draws on years spent on both sides of the camera and microphone as well as the psychology of communication and body language.

How it works

Every engagement starts with a conversation about what you’re producing, who it’s for and where it’s falling short. Some clients need a framework to be built for them and handed over. Some need to appoint a consultant who can be available on a continuing basis. Some just need individuals or teams to be trained, whether for specific circumstances or increased effectiveness. I’ll tell you which option will suit you best, even if it’s less than you expected.

If you’d rather start with something small and fixed in price, I’m running four Website Reads this September. It’s an editorial audit of your website for £147, and booking closes on 30/9/2026. Read about The Website Read.