Tell Your Story, Grow Your Business
How would you like a free ebook that shows you how to read your website the way a journalist would, so that you can find the story that will grow your business and put it where visitors will see it? Well, here it is.
Most visitors decide within a few seconds whether your website is for them. If the most interesting thing about your business is tucked away halfway down the page, they’ll never reach it, and the AI tools people now use to find a business will miss it too. I spent my career in newsrooms writing and assessing stories that grab the reader, and this short guide gives you the same criteria to apply on your own site.
What’s inside
- The five questions a journalist would ask about your business, and what your answers reveal
- The Hey, Doris factor, an old newsroom test for whether a story makes people sit up, listen and pass it on
- How to write a homepage headline that tells a stranger what you do and why they should care
- A self-diagnosis checklist for your whole site, including how AI tools read it
It’s 12 pages long, and the exercises will barely take you an afternoon with a pen and paper.
Get your free copy
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If you’d rather have someone read your website for you and do the writing for you, my website writing page sets out how I work.